Our Story

Pure Innocence Skincare was born from a place of passion, persistence, and personal transformation.

Founder Liz Thompson began her skincare journey with a simple desire to achieve healthy, radiant skin. As time passed, she noticed subtle yet undeniable changes: uneven tone, fine lines, and dry patches that no over-the-counter product seemed to fix. Despite countless promises from commercial brands, the results never matched the claims.

Frustrated but inspired, Liz decided to create something different — skincare that’s pure, intentional, and proven. She immersed herself in research, studying the science of natural ingredients and the power of plant-based butters and oils. She wanted to understand how each element interacts with the skin, and more importantly, how to harness that knowledge for real results.

Soon, her kitchen became her lab. She blended, tested, and refined, each formula a step closer to perfection. There were failures along the way, but every setback strengthened her resolve. Family and friends became her first testers, and over time, curiosity turned into admiration as they began to ask, “What are you using?”

That moment confirmed what she already felt: she had found something extraordinary. Not just one effective product, but a collection of formulas that met her skin’s deepest needs. Liz knew there were others searching for that same authenticity and efficacy.

From that realization, Pure Innocence Skincare emerged, a line defined by integrity and intention. The name itself reflects her promise: pure, clean, and responsibly sourced ingredients from trusted suppliers, crafted to reveal the skin’s natural beauty.

For Liz and the Pure Innocence team, skincare is more than a routine. It’s self-care. It’s confidence. It’s proof that healthy, luminous skin is possible at every stage of life.